The best way to grow an audience is being broad + general. (true…or false?)
FALSE, of course! Beware. Don't post generic fluff without depth and personality.
Still, so many struggling entrepreneurs do just that.
They worry they won’t be able to grow an audience if they go niche in content and personality. The result: wishy washy content, confusing offerings and a hesitation to show up authentically. Stand-out factor? Negative.
Yet, they still dilute it all down
Well, they fear pushing followers away and they worry they’ll be laughed at. They assume people on the internet aren’t going to be interested if they define their field too narrowly.
And I get it! You’re concerned people unfollow you if you go too specific (and some might). You’re holding back because some people might laugh (ditto!)
We all want to fit in, it’s part of being human. But keep in mind that not showing up authentically with your THING isn’t fulfilling and it hurts sales.
This has devastating consequences… these struggling entrepreneurs are calling in the actual thing they wanna avoid.
They struggle to stand out with a broad and general content offering and dimmed personality. Their accounts feel cloned and their content flip flops all over the place. The result? Almost no real growth.
You could say that generic fluffy content is endemic.
But what’s the most painful about this to watch?
If you won’t go niche in content and personality you’re wasting time. So if you want to grow your business you'll have to stop trying to please everyone.
Here, take me. I know that I’m not everyone’s cup of tea, and that’s okay. Scrap those fears of rejection and stop worrying what people will think.
Instead, share what you have to say, the people you’re meant to serve need to hear it.
Be the Marmite, build up an audience of marmite fans. In fact, those are going to be very passionate about what you have to say.
You have so much to give in your niche and watering yourself and your content down is not going to signal your people to join your cause. You won't be able to help them.
Make sure your tribe recognises you when they browse past
- Create niche content
- Share your opinion, even if it’s polarising
- Contribute to the discussion
- Show up with your full personality
- Rally them round your shared cause
- Be generous (and turn up the volume!)
True, you won’t attract ‘everyone’ and even lose some, but they weren’t your ideal customer anyway. Losing people that aren’t meant for you is a good thing, plus, you’re freeing them up to find their own tribe.
And at the same time you're building a stronger connection with your own people…in fact, make sure they know that your offer and your content is *only* for the marmite folks!
Do this and you’re on your way to creating a community of like-minded customer fans. And you’re going to be the person who helps.
Oh you can't do this?
If, on the other hand, you keep posting generic content and don't focus on a specific niche and hide your personality then you’ll never be able to help the people you’re meant to serve and it’s going to be an uphill battle to build a following and client base.
Your people need you.
Will you take a stand and be the marmite?
Will you define your topic and create targeted content so you can serve the people who need help with exactly that?
Let’s do it!
And if you’re now wondering which niche idea to pursue then I have something for you I think you’re going to love: an exclusive, FREE Training that will show you how to make sure your niche is profitable.
Click here to sign up and hurry, as spaces are limited and are filling up fast!